Who I am and Where I've Been
Austin, TX | RevOps Jack of all Trades to Reduce Friction and Increase Productivity
Currently: scaleMatters
Previous: ThreatConnect, Salsa Labs, Merlin International, DLT Solutions, glaceau
Education: George Mason University - School of Management
Career Summary
Implement and manage cross-departmental business processes to reduce friction and increase productivity using Salesforce.com administration along with 3rd party integrations. At the same time, work with sales, marketing, finance, customer success and product management to manage the entire customer life cycle, including providing reports to the C-suite.
Experience
Co-Founder & VP, RevOps Technology Services
scaleMatters
April 2019 - Present
scaleMatters is the world's first Go-to-Market Optimization Platform proven to improve B2B marketing & sales efficiency by 20% (minimum). Visit scalematters.com to see how.
Director, Salesforce & Business Systems
ThreatConnect
October 2017 - April 2019
ThreatConnect, Inc. provides industry-leading advanced threat intelligence software and services including ThreatConnect®, the most comprehensive Threat Intelligence Platform (TIP) on the market. ThreatConnect delivers a single platform in the cloud and on-premises to effectively aggregate, analyze, and act to counter sophisticated cyber-attacks. Leveraging advanced analytics capabilities, ThreatConnect offers a superior understanding of relevant cyber threats to business operations.
Director, Salesforce & Business Systems
Salsa Labs
January 2012 - October 2017 | Austin, TX
Salsa Labs (Salsa) is a $10 million company with fewer than 100 employees, focused on helping non-profits and political campaigns build, organize and energize their supports through one integrated platform. Role includes administration of all sales, marketing, finance, client success and product management technologies. Achievements include the following:
Increased sales efficiency of follow-up on marketing qualified leads from days to minutes, through Salesforce and Slack integration
Formalized Salesforce.com training program for new sales hires
Established key performance indicator dashboards for C-Level management to sales rep level leveraging InsightSquared
Migrated acquired company’s HubSpot CRM to Salsa’s Salesforce environment
Installed and configured multiple marketing automation platforms with Salesforce
Created custom object for post sales implementation and onboarding to provide reporting
Built a custom object to manage and report on billing collections
Lead project teams to install, configure and roll out Gainsight and Zuora within Salesforce
Marketing Manager
Merlin International
October 2011 - March 2012 | Vienna, VA
Merlin International is a $350 million company with fewer than 120 employees, focused on providing IT solutions to the federal government. Role included messaging development, marketing planning, event management, Salesforce.com oversight and supervisory responsibility for three sales representatives. Built relationships with strategic partnership including CA Technologies, NetApp, Riverbed, and more. Accomplishments include the following:
Standardized Salesforce lead assignment workflows for 20 end users
Worked sales division leads to provide a concise and clear company wide presentation deck
Managed marketing development fund request and opportunity linked reporting
Web Marketing Manager
DLT Solutions
June 2006 - October 2011 | Herndon, VA
DLT Solutions is a $1 billion company with over 300 employees, focused on selling software, hardware and services to the public sector. Received internal promotions year-after-year, progressing from a Marketing Associate to a Marketing Manager in 2 years. Duties included Web management, campaign planning, execution, and reporting and partner management of strategic vendors including Autodesk, Google, Oracle, Quest Software, SolarWinds and more. Supervised and managed the workload of five direct reports. Attainments include the following:
Project managed and delivered early the corporate website redesign from Ruby-on-Rail to Drupal by managing internal team of two web developers and one graphic designer
Worked with management to create a new Web Marketing Specialist positions and oversaw positions to grow DLT’s social presence
Constructed a marketing tool to allow for task management and calendar reporting based off of marketing activities
One of three on the floor managers to keep 23 person marketing team working on a day-to-day basis
Sales & Marketing Field Representative
glaceau
May 2002 - September 2005 | Queens, NY
Glaceau is now a subsidiary of Coca-Cola Company; previously Glaceau produced vitaminwater, smartwater, and fruitwater. Successes include the following:
Led the increase in brand awareness of a new beverage company across sales territory
Established new accounts within territory and discovering new locations for test taste vehicle
